Brief: To create a washing powder ad.

Idea: Nopa is an old but forgotten washing powder with a dull attitude. It disappears within all the other fellow washing powder-brands. We wanted to create a new and more kind attitude. It's supposed to be as kind as the powder itself.

To distinguish Nopa ads from other washing powder brands we decided to go into the washing mashine where we tell the story about why Nopa is the washing powder one should wash its clothes with.

With Katarina Jeremic