Eurostar brief:

"Find the problem of Eurostar and solve it".

Eurostar is the train going between London and Paris through the Eurotunnel.

And this is what Desiré Engström and I did:

We want to nurture the dream of actually move to the other city. And we belive that will bring new travellers. Nowadays we only talk of how to be a tourist even though the trend of pretending to be a local increases.

Our plan is to talk to anglophiles in Paris and gallophiles in London.
And here is some examples of units of how we can communicate with then within the concept The Great Move

To transfer this to Paris we have to move from the coffee-shop and act on places that are better in London. Like pubs.

Here are some examples of how the paper ads would look like. The idea of making them appear as old ads is because we want to encourage the reader to dream himself away to different places. So, in the job ad there will be lots of proper job ads. The same for the restaurants and the theatre ads.